Launches Mobile Wi-Fi Platform Enabling Brick & Mortar Locations to Leverage the Power of Social at DEMO Mobile 2013 will showcase software-defined networking technology that helps locations better understand and connect with visitors utilizing the Wi-Fi Network in a physical space.

San Francisco, CA – April 17, 2013 — ( today announced its public launch at DEMO Mobile 2013 with their mobile-centric Wi-Fi platform that solves the problem of businesses knowing more about their online visitors than those standing in their physical location. By allowing a user to leverage the goodwill of their social media identities for free data access, lets businesses provide a desired customer benefit while gaining an understanding of their visitors in the process. empowers brick-and-mortar locations to engage visitors during the time they are physically present by extending free data service via a branded and uniform Wi-Fi connection. Visitors sign up for using a preferred social identity, such as Facebook.  Upon creating a personalized PIN, grants users free data access on all their registered devices at every participating location.  The sign-in experience behaves like a personalized touch point yet feels ubiquitous to visitors who gain relief from the stress and annoyance of expensive, capped data plans, especially for tablets. clients gain insightful analytics and a measurable increase in ‘earned social media’ at all optimized locations by empowering their visitors with a reliable data connection.  The platform uses advancements in software-defined networking combined with’s patent-pending technology and can be supported by a broad range of network types and sizes.

Says Mike Perrone, CEO/co-Founder of “It makes little sense to us that businesses know more about those who browse their websites than those who visit their stores.  To date, attempts to correct this problem have asked customers to change their behavior so businesses could learn more.  Carrying loyalty cards, signing up for an ID tag or downloading more apps have done little to bridge the knowledge gap.  We believe that by making it easy for visitors to access a fast, free, uniform Wi-Fi connection using their mobile devices, businesses can tap into a rich resource of relevant, real-time social data that will help them better serve customers and establish a relationship of trust that encourages and strengthens a community.”

Says Daniel Reiger of Venuetap, a beta client of who is using the platform in the upscale NYC sports bar The Royal (, “ allows me to connect with my customers and interact with them without requiring the use of an app by providing a service my customers want… easy, free internet.”

“ is a simple idea that gives businesses the opportunity to offer WiFi access in their physical locations in return for social data,” said Erick Schonfeld, executive producer of DEMO. “Mike Perrone, who co-founded SocialFlow, the company that pioneered social media optimization, is now focused on bringing the benefits of social to real-world businesses.’s technology allows businesses to create social media relationships with their most logical target group – existing, on-site customers.” will provide a live, four-minute demonstration of the platform on the DEMO Mobile 2013 stage during Session 4: Mobile Platforms DEMOs with Founder Feedback starting at 2:30 p.m. and will host live demonstrations beginning today at Booth D22 in the DEMO Mobile 2013 pavilion. is a member of the 5th vintage of First Growth Venture Network.

About is a mobile-centric Wi-Fi platform that solves the problem of businesses knowing more about their online visitors than those standing in their physical location.’s patent pending technology combined with advancements in software-defined networking makes it easy for customers to use their social identity to create a personalized PIN that grants access to free data on all their registered devices at every participating location.  The location providing the data access via gains valuable insight into the dynamics of their visitors and the interest graph of their foot traffic.’s platform consists of a set of hosted services connected via common networking techniques that can be supported by a wide range of network types and sizes.

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Paula Batson
Mobile Phone: 917-873-8294
E-mail:, @Peebb
DEMO Booth: D22