People often ask us why we do what we do.  After all, the idea of using WiFi to build stronger relationships between businesses and customers didn’t materialize out of thin air.   If you want to know why we exist, what we believe in, and why you should care, then keep reading.

Why Does SocialSign.in Exist?

According to Microsoft, mobile Internet is projected to overtake desktop Internet usage in 2014.  Think about that for a second.  Doesn’t it feel like yesterday that we used a 56k dial up modem to connect to AOL while playing Snake on our Nokia 3210?  We live in a period of time fueled by technological innovation, and two trends that continue to evolve and grow stronger around the world are mobile and social.  Relationships between people can start and end from the palm of your hand, and the growing emphasis on connecting is a trend anyone can take advantage of.  This is true not only for people, but for businesses as well.

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How can I take the benefits of social and bring them to real-world businesses?

That answer, as we all know, is SocialSign.in, whose technology allows businesses offering free WiFi to create social media relationships with their most logical target group – existing, on-site customers.

Why Should You Care?

“It makes little sense to us that businesses know more about those who browse their websites than those who visit their stores.”

-Mike Perrone, SocialSign.in CEO

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Most businesses offer free WiFi to their customers without getting anything back in return.  Recognizing that long-standing unilateral relationship was what created our opportunity.  Understanding that WiFi can be more than just a connection to the Internet inspired us to develop a software solution that enabled a two way street of information.  It’s a connection that physical, real-world businesses can use to learn more about their real, revenue generating customers.  Not just another “like” they bought with a promoted post or another unqualified email lead.

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What Do We Believe In? 

“We believe that by making it easy for visitors to access a fast, free, uniform Wi-Fi connection using their mobile devices, businesses can tap into a rich resource of relevant, real-time social data that will help them better serve customers and establish a relationship of trust that encourages and strengthens a community.”

-Mike Perrone, SocialSign.in CEO

So is it that simple?  Does SocialSign.in exist because it’s an unfulfilled opportunity in a business world relying more and more on digital and social?  That’s part of the story, but not all of it.  The rest of the story is one written by personal experiences and frustrations.

That time you were walking around Central Park, trying to download the app your girlfriend just mentioned, and saw this screen.

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We’ve all been there.  It’s the worst.  Almost as bad as staying at one of the 36% of hotels that will still charge you $5/day to check your email.

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We believe that in 2014, WiFi is an expected utility.  It’s a modern convenience for a modern world.  We live in a world with an increased emphasis on connecting with your best friends, favorite stores, and most beloved brand, all from the palm of your hand.  Before those connections can exist though, you must connect to the Internet.  We believe you should have free WiFi everywhere you go, from Monday morning’s coffee shop to Saturday night’s concert.

Help us make that happen.  Help us unlock the Internet.