SocialSign.in enables businesses to leverage their WiFi to build relationships with their customers.  One of the benefits of this is increased engagement on social channels for brands.  Of course, meaningful engagement is more likely if you produce quality content.

Here are 5 brands that are doing just that on their Facebook pages.

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Originally known as the St. Louis Bread Company, Panera is home to bread bowls full of piping hot broccoli cheddar soup and customizable “You Pick Two” value meals.  Since opening their first Missouri based location in 1987, they’ve expanded across the United States with 1,700+ locations.  So what makes their Facebook page stand out?  Let’s take a closer look.

Beautiful, relevant content:                        Jokes as fresh as their product:
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Driving traffic to other channels:                     Encouraging Fan Engagement:
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Fun Fact:
 
In 2006 and 2007, Panera was the largest provider of free Wi-Fi in the United States.

 

                                                                                        
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The flagship brand of the Einstein Noah Restaurant Group, they’re part of the nation’s largest operator of bagel bakeries.  Publicly traded under the appropriate stock symbol BAGL, this empire of dough operates their social channels with the smoothness of cream cheese spread across a fresh, hot bagel.

Customer Appreciation:                                                Lead Generation:
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Cheesy dad jokes:                                                     Market Research:
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Fun Fact: 
There are over 600 Einstein Bros. locations in 40 states.  That’s a lot of bagels! 

 

 

ImageWhat started as a root beer stand in Oklahoma back in 1953 has transformed into a 3,500 location franchise with location in 44 states.  Known as “America’s Drive-In”, their original slogan was a more literal play on their name, “Service at the Speed of Sound.”  So how does this retro fast food chain keep its fans engaged on their social media channels?  Lets dig in:

They know how to have fun with their fans:              Classic icebreakers with a new twist:
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Pictures, even when they’re words: 
                        Promotions and deals, often: 
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Fun Fact: Every year, Sonic hosts a competition to determine the top skating carhop in its system.

 

Imagein 1982, two friends were in Ohio looking for a place to get some wings.  They couldn’t find one, so they decided to open their own.  Now, Buffalo Wild Wings has 900+ locations (only 2 in Buffalo) and serves has 16 different flavors for their signature item.  With their own NCAA bowl game sponsorship and a loyal sports following, BWW has tons of quality social content and engaged fans.  Here’s why:

Educational Content:                                             Inspirational Posts: 
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Teasing new items to captivate their audience:
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Highlighted posts to deliver the goods:
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Fun Fact: Buffalo Wild Wings originally used its TVs to show music videos on MTV.  It wasn’t until a fan asked them to put the Ohio State game on that they pivoted to a sports bar.  


                                                                         
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In 2013, RadioShack dedicated itself to repositioning the brand, improving their product assortment and improving all 4,300 of its stores in the U.S.  Part of that rebranding effort was an increased emphasis on their social media channels, and we think they’ve done a great job so far.  Here are some examples of how they’re communicating their new image and engaging fans:

Respecting history:                                                Appreciating influencers in their (outer) space: 
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Understanding their customers interests:         Sharing content from respected sites:  
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Fun Fact: RadioShack was started in 1921 by two brothers who wanted to provide equipment for amateur radio enthusiasts.  They chose the name “Radio Shack”, which was the term for a small, wooden structure that housed a ship’s radio equipment.

As you can see, these brands are producing and sharing quality content in a variety of ways. The biggest obstacle for them, and maybe for your company too, is making sure that content is seen by their customers.  We’re talking real customers that spend money at your store. Not the likes you may have acquired with ads and promoted posts, that live in countries where you don’t even have a location and rarely comment.  SocialSign.in allows you to communicate with real customers at the most contextually relevant time, when they’re in your store, venue, or business.  Our software, when combined with your free WiFi, will help you drive the bottom line in ways that were previously unavailable.  Contact us today to learn more.